About

Program

Free Guide

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About

Program

Free Guide

Message

Message

Man sits in a wicker chair on a wooden deck under rocky overhang, smiling at a brown dog resting paws on his lap. Sunlight filters in warmly.

Real People

Real Challenges

Real Solutions

I’m Ric Fletcher. Through focused 1-on-1 coaching, I help professionals overcome self-doubt, strengthen alignment with their manager, and foster greater trust and performance within their teams.

A man sitting in a wicker chair on a wooden deck, smiling as he pets a brown dog that has its paws on his lap, with rocks and timber in the background.

Real People
Real Problems
Real Change

I’m Ric Fletcher. Through focused 1-on-1 coaching, I help professionals overcome self-doubt, strengthen alignment with their manager, and foster greater trust and performance within their teams.

A man sitting in a wicker chair on a wooden deck, smiling as he pets a brown dog that has its paws on his lap, with rocks and timber in the background.
A man sitting in a wicker chair on a wooden deck, smiling as he pets a brown dog that has its paws on his lap, with rocks and timber in the background.

Real People

Real Challenges

Real Solutions

I’m Ric Fletcher. Through focused 1-on-1 coaching, I help professionals overcome self-doubt, strengthen alignment with their manager, and foster greater trust and performance within their teams.

A man sitting in a wicker chair on a wooden deck, smiling as he pets a brown dog that has its paws on his lap, with rocks and timber in the background.

Why I Coach

Leadership today can feel overwhelming. The pressure to perform, constant decision-making, and competing responsibilities often leave leaders second-guessing themselves. Add to that the challenge of managing up to a manager and the complexity of leading a team, which can sometimes feel more like resolving conflict than inspiring progress.

I understand how heavy that can feel. That’s why I coach: to help leaders find clarity in their role, manage upward with confidence, and lead their teams with authenticity and impact.

A man walking through a grassy field with a brown dog beside him, with mountains in the distance under a pale sky.
A man walking through a grassy field with a brown dog beside him, with mountains in the distance under a pale sky.
A man in a dark shirt and beige pants relaxes in a wicker chair, smiling. The setting has a rustic vibe with wooden floors and a rock wall backdrop.
A man in a dark shirt and beige pants relaxes in a wicker chair, smiling. The setting has a rustic vibe with wooden floors and a rock wall backdrop.
A man in a dark shirt and beige pants relaxes in a wicker chair, smiling. The setting has a rustic vibe with wooden floors and a rock wall backdrop.

My Story

For over 20 years, I built my career in corporate fundraising. By most measures, I was successful, but deep down I knew something was missing.

In 2019, I made a choice to step away. With just a bag and a camera, I set out to travel across Vietnam, Armenia, Georgia, and Turkey. It was in Armenia, at a quiet fountain, that I experienced a turning point.

Standing with an old friend, I realised that life isn’t meant to be lived waiting for the perfect moment. Like water flowing freely, true growth comes from clarity, alignment, and movement.

When I returned home, I knew I couldn’t go back to “business as usual.” Instead, I built my coaching practice around that insight: growth happens when you align with your values, gain clarity, and take steady action.

Today, I work personally with leaders who are ready for their own fountain moment. Through one-on-one coaching, structured frameworks, and practical tools, I help leaders move past self-doubt, manage up with confidence, and lead their teams with clarity and authenticity.

My role isn’t to tell you who to be, it’s to walk alongside you as you find your own clarity, build confidence, and step into authentic influence.

How I work

I keep my coaching simple, human, and effective. Growth does not need to be complicated. What leaders need most is space to reflect, clarity to see their next steps, and the confidence to act.

Here is how I approach every coaching journey:

  • Personal

    I work one-on-one, giving you my full attention and tailoring each conversation to your leadership journey.

    I offer coaching in English, Afrikaans, and Xhosa, so our sessions are fully accessible and personal.

  • Practical

    Through The Influential Leader Program, we focus on your real challenges. Every session is designed to bring clarity and confidence you can apply immediately in your leadership.

  • Transformative

    I help you take steady, meaningful steps that create lasting change. It is not about doing more, but about finding your flow and leading with intention

A man in a wicker chair on a wooden deck smiles as a dog lovingly licks his face. Behind them, a rugged rock wall adds a natural, serene backdrop.
A man in a wicker chair on a wooden deck smiles as a dog lovingly licks his face. Behind them, a rugged rock wall adds a natural, serene backdrop.
A man in a wicker chair on a wooden deck smiles as a dog lovingly licks his face. Behind them, a rugged rock wall adds a natural, serene backdrop.

What I Believe

Real people face real problems, and that is where real change begins. Leadership is not about chasing someone else’s model or pretending to have all the answers. It is about staying true to yourself, finding clarity in the challenges you face, and growing with authenticity.


Over the years, I have discovered a few guiding principles that shape both my coaching and how I live and lead.

Growth should feel authentic

Lasting growth comes when you lead in a way that feels true to you. If it feels fake or borrowed, it quickly falls apart.

Growth should feel authentic

Lasting growth comes when you lead in a way that feels true to you. If it feels fake or borrowed, it quickly falls apart.

Growth should feel authentic

Lasting growth comes when you lead in a way that feels true to you. If it feels fake or borrowed, it quickly falls apart.

Leadership is about clarity and connection

Strong leadership is not about control. It is about aligning with your vision and creating genuine connection with others.

Leadership is about clarity and connection

Strong leadership is not about control. It is about aligning with your vision and creating genuine connection with others.

Leadership is about clarity and connection

Strong leadership is not about control. It is about aligning with your vision and creating genuine connection with others.

Lasting success is steady, not rushed

Transformation takes courage and consistent action. Lasting change comes from momentum built step by step.

Lasting success is steady, not rushed

Transformation takes courage and consistent action. Lasting change comes from momentum built step by step.

Lasting success is steady, not rushed

Transformation takes courage and consistent action. Lasting change comes from momentum built step by step.

You are the hero of your journey

My role is not to tell you who to be, but to guide, support, and empower you as you step into clarity, confidence, and authentic leadership.

You are the hero of your journey

My role is not to tell you who to be, but to guide, support, and empower you as you step into clarity, confidence, and authentic leadership.

You are the hero of your journey

My role is not to tell you who to be, but to guide, support, and empower you as you step into clarity, confidence, and authentic leadership.

Stories spark transformation

Real change happens when lessons come alive in stories you can remember and apply.

Stories spark transformation

Real change happens when lessons come alive in stories you can remember and apply.

Stories spark transformation

Real change happens when lessons come alive in stories you can remember and apply.

Ready to lead with clarity and confidence?

Book Your Free Discovery Call

Book Your Free Discovery Call

Book Your Free Discovery Call

Outside of Coaching

When I’m not working with clients, you’ll often find me outdoors — behind a camera, exploring new places, or working on projects around the farm.

I enjoy writing too, capturing stories about life and nature. Photography helps me slow down and notice the details. Travel keeps me curious and inspired. Farm life grounds me in rhythm and responsibility.

These experiences, rooted in rural beginnings, shaped by a global perspective, and fueled by a love of creating art, sculptures and nurturing the space I live in, influence how I see leadership. They remind me that growth is about balance: ambition and humanity, focus and flow, clarity and curiosity.

A man walking down a dirt road with a brown dog beside him, with mountains in the distance under a pale sky.
A man walking down a dirt road with a brown dog beside him, with mountains in the distance under a pale sky.

Let’s take the next step together.

Book Your Free Discovery Call

Book Your Free Discovery Call

Book Your Free Discovery Call