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Delighting your customers for better referrals
The most simple and cost-effective way to grow your business is so often overlooked; happy customers become your strongest advocates. They talk to their friends, family, and associates and refer business to you. Here are 10 ways to delight your customers: Meet with...
Why you must set SMART goals
You’ve probably heard of SMART goals and, spoiler alert, they’re not rocket science… but they do work. SMART goals are an excellent filter to maximise planning outcomes. With the SMART acronym comes five simple parameters; that any goal (if you truly want to achieve...
Understanding who your customers are is essential for your business
Successful businesses really understand their customers. Knowing your target audience is half the battle when it comes developing successful marketing activities. When you understand the specific characteristics and needs of your customer base, you can deliver your...
Nail your marketing goals this year!
Marketing is all about making a connection with people looking for solutions. And now that we (mostly) control most of the channels we advertise through such as your website, your Facebook page, your Instagram feed or your email database, it’s time to make the most of...
